Where do these headlines come from?
Posted By: Steve Crescenzo | May 22, 2009
I just saw this headline on USA Today: "World's neediest kids suffer in recession." Really? Why . . . are they getting laid off, too? It reminds me of a headline I saw once in the Wall Street Journal: "World's neediest kids cash in on dot-com boom." Wouldn't a better headline be: "World's neediest kids [...]
This Zappos thing? I ain’t buying it
Posted By: Steve Crescenzo | May 19, 2009
Have you heard about this Zappo’s company? At first, when I kept hearing the name, I thought everyone was talking about the company that makes lighters . . . but that’s Zippo, I think. Zappos sells shoes online. Which explains why I never heard of them until recently. I don’t buy shoes online. In fact, [...]
What’s wrong with this picture?
Posted By: Steve Crescenzo | May 14, 2009
I remember when Mark and Larry Ragan, from Ragan Communications, hired me in 1992. I was fresh out of college . . . well, maybe not so fresh. It had taken me a total of 8 years to fight my way through three different colleges, and there was quite a bit of drinking and some [...]
September 15, 2010
Corporate Communications 3.0: 7 Ways You Can Be Relevant 5 Years From Now
IABC Webinar: 11:00 A.M. - 12:30 P.M. Central Time
As social media and other factors chip away at the traditional role of the communicator as "publisher," organizations are going to take a harder look at what they're getting from their communicators - and whether or not they need them at all. During this webinar Steve shows you the skills that will always be in demand, no matter how much things change and how you can blend these skills with the ones you'll need for tomorrow.
September 16, 2010
Webinar: 1:00 p.m. Central Time
Steve Crescenzo (Write) and Jim Ylisela (Rewrite) bring you a webinar with a twist: Steve and Jim will talk about whatever's on your mind: writing, social media, intranets, running an editorial operation, executive communications, boring initiatives and common communication problems.
October 14, 2010
Strategic Creative Communications
Washington, D.C.
The only seminar that links creative communications using print, online and social media tools with strategy, research and measurement.
October 17 - 19, 2010
IABC 2010 Heritage Region Conference
Philadelphia, PA
Cutting through the Clutter: Creating Communications that People Will Actually Pay Attention to . . . and Act on! In this keynote session on October 19, Steve showcases dozens of real-life examples of how to change the very nature of how you communicate so you can cut through the clutter and grab your audiences' attention.
October 28 - 29, 2010
IABC 2010 Employee Communication Conference
Chicago, Illinois
Breakout! Turn the traditional employee communication model upside down. With new media, Web 2.0, changing demographics and shifting corporate cultures, employee communicators need to change with the times and communicate differently. On October 28, Steve will show you how.
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